Beyond the Headlines: Why B. Simone’s Tears Weren’t About H&M
Written By EEW Magazine Online News Editors
B. Simone shares an emotional moment discussing her faith journey, spiritual fasting, and the real cost of following her calling. (Credit: YouTube/LTTA Podcast Screen Capture)
At a Glance:
A viral podcast clip sparked backlash against B. Simone, with headlines mischaracterizing her emotional moment as a complaint about shopping at H&M instead of Bloomingdale’s.
The comedian and podcaster was actually discussing the sacrifices and financial challenges of building her new app, not her shopping preferences.
B. Simone’s emotional podcast episode centered on her faith, her commitment to legacy-building, and the personal cost of following her spiritual calling.
A snippet from comedian and podcaster B. Simone’s recent episode of Let’s Try This Again has gone viral, but much of the coverage misses the heart of the story.
Headlines have latched onto a single tearful moment: “We were in Bloomingdale’s yesterday. I’m like, we have to go to H&M.”
To some, it sounded like an out-of-touch celebrity crying over shopping at a more affordable store. But for B. Simone, the comment was about something deeper: sacrifice, faith, and the growing pains of legacy-building.
Photo Credit: B.Simone/Instagram
Born Braelyn Simone, the 34-year-old Texas native was raised in a preacher’s household. She’s built her brand on raw honesty, both in her comedy and online presence. Known for her breakout role on MTV’s Wild ‘N Out and her candid social media posts, she has long spoken about her Christian faith and pursuit of purpose. Lately, that journey has become more personal and more public as she leans into ministry work and seeks clarity about her next chapter.
On the now-viral podcast episode recorded after the BET Awards, B. Simone opened up about an intense spiritual discipline: a ten-day water fast.
“God is pushing me to 13,” she revealed, describing the fast as “not about the food,” but about spiritual hunger and a deep longing for direction.
“Your spirit is yearning for answers. You’re yearning for God’s voice. You’re yearning for something,” she said, her voice trembling.
Her tears, as the full episode reveals, weren’t about shopping preferences. They were about the pressure of pouring everything into her latest tech venture, the Let’s Try This Again app. According to a mission statement posted on Instagram, the purpose of the LTTA app is to “cultivate a safe and empowering community that integrates faith, encouragement, and entertainment.”
“Just, my finances,” she explained. “I just don’t have it to spend—the liquid. I’m used to having liquid. And because I’ve invested in this app and this platform, I don’t have the liquid.”
She clarified: “I have the money. I have it in assets. I have it in jewelry”—just not the cash flow she once enjoyed.
That’s the real context behind the H&M remark: “We were in Bloomingdale’s yesterday. I’m like, we have to go to H&M.” It wasn’t a complaint about downgrading her lifestyle. It was a reflection of the trade-offs she’s embracing to build something meaningful.
“I’m not complaining,” she said. “I don’t want it quick.” Speaking of her entrepreneurial vision, she added, “I’m building something that will have longevity.”
B. Simone with her father, Dr. Wesley Greenfield, pastor of Love Zion Baptist Church in Columbus, Ohio. (Credit: B. Simone/Instagram)
B. Simone’s transparency—about her struggles, her faith, and her willingness to trade comfort for calling—has resonated deeply with her supporters. The viral moment, though widely misinterpreted, isn’t about stores. It’s about the tension of stepping out in faith, investing in purpose, and trusting God in the midst of uncertainty.
Fasting for clarity is a time-honored spiritual practice among Christians, and this water-only fast—supplemented with Celtic salt, magnesium, and potassium—was B. Simone’s first of this duration. “I feel like my answer is in what is happening in the spiritual realm. I feel like I’m attacking something that I can’t see right now,” she said, referencing the unseen battles she believes are tied to her calling.
As social media continues to distort context for clicks, B. Simone’s story is a timely reminder: headlines don’t always tell the whole truth.
For those willing to look past the soundbites, her journey isn’t about H&M or Bloomingdale’s. It’s about answering God’s call—no matter the cost.
Watch the full podcast below. (Warning: Contains Strong Language)
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