In a new YouTube video, the 42-year-old Christian influencer, who simply goes by “Tab” and has amassed millions of followers online, is advocating for Black and Brown women, men, and children that are regularly targeted, criticized, and passed over for jobs because of the style and texture of their natural hair.

Stories like this, which are increasingly common, are why the Oscar-nominated animated short “Hair Love” is so celebrated within the black community. The film was created to promote more onscreen diversity and hair love among young men and women of color.